BROTHERS-in-RIVALS

How often do we hear about brothers turning hostile due to reasons like money, ego, politics, et al ? More often than not, this animosity is driven by 2 major factors - MONEY and POLITICS. The incident that rings a bell almost instantaneously is the Pramod-Pravin Mahajan saga. Most of us are aware of it. There is one such BROTHERS-in-RIVALS story that many of us might not be congnizant of.
The story dates back to 1924, Herzogenaurach -
Two brothers decided to enter into a joint venture. Belonging to a family of cobblers and having garnered significant experience in this area, it was only logical of them to venture into the world of shoes. They called their company Dassler Brothers Shoe Factory. Their business boomed in some time and letters started pouring in from people interested in buying their shoes. Soon, they were selling 200,000 pairs of shoes a year. MONEY having played it cards well, it was time for POLITICS to step in. (Remember, MONEY and POLITICS - Hey, that makes up "MP"). Both the brothers were members of the Nazi party. During the World War II, the brothers were driven by dubitable situations and a series of misinterpretations transforming them into rivals. What next? - They decided to go separate ways and split the company. Each one took his share and took it off from there own his own. Ironically, both the companies are business rivals today and one of the most successful shoe manufacturers.
Don't you want to know the names of these BROTHERS-in-RIVALS and which companies do they own ?
Let me put an end to all speculation -
The elder one is - Rudolph Dassler - PUMA
The younger one is - Adolf Dassler - ADIDAS
Today, both these companies deal in sportswear, shoes, accessories of superior quality and and are equally preponderant.
This makes me contemplate - what would they have done together?

-Deepesh.